Strategic Partnerships Coca-Cola FEMSA has a history of forming partnerships with companies like Portillo's Inc. and Brown-Forman, presenting an opportunity to leverage these connections for cross-promotional sales strategies.

Investment in Assets The recent investment of $175 million pesos into collection and recycling plants in Puerto Vallarta showcases a commitment to sustainability, which can be used as a selling point to environmentally conscious clients.

Technology Integration With a tech stack including Google Analytics, Cloudflare, and Google Tag Manager, Coca-Cola FEMSA demonstrates a focus on leveraging technology for enhanced marketing and sales analytics, offering potential opportunities for tech-driven sales approaches.

Executive Leadership The appointment of Gerardo Cruz as CFO and Ian Craig García as CEO signals a fresh leadership direction, making it an opportune time to engage with the company for potential business collaborations or sales initiatives.

Market Expansion Despite recent cyber attacks, Coca-Cola FEMSA continues to expand its market presence through investments and partnerships, indicating growth potential and opportunities for sales expansion strategies in new regions or industries.