Growing SMB Market CodeBlue serves a diverse range of local businesses across sectors such as professional services, manufacturing, and healthcare, indicating strong opportunities to expand IT managed services among small and medium-sized enterprises looking for reliable, customized solutions.

Cloud and Cybersecurity Focus The company's emphasis on cloud solutions and cyber security services presents opportunities to upsell or cross-sell advanced security and cloud migration packages to clients aiming to enhance their digital safety and flexibility.

Local Service Advantage With a team based across six locations in New Zealand, CodeBlue’s tailored, locally-delivered IT services can appeal strongly to regional organizations preferring personalized support, creating a niche for targeted regional growth initiatives.

Technology Partnerships Leveraging partnerships with leading technology vendors allows CodeBlue to offer enterprise-grade solutions at competitive costs, opening doors to new clients seeking high-quality yet affordable IT services within their budget constraints.

Mid-sized Business Target Operating with a revenue range of 1 to 10 million dollars and a team size of up to 200 employees, CodeBlue is well-positioned to target mid-sized organizations that require sophisticated IT management without the complexity of larger providers, presenting a strategic segment for expansion.