Growing Market Presence Cognito Forms has demonstrated a consistent pattern of recognition as one of South Carolina's best workplaces and received the Small Enterprise Award, highlighting its strong regional reputation and employee satisfaction which can be leveraged to demonstrate stability and growth potential to prospective clients.

Recent Acquisition The company's acquisition by Inverness Graham in May 2025 indicates a growth strategy and increased financial backing, offering opportunities to align sales initiatives with expanding resources and strategic vision.

Innovative Features Recent product enhancements, particularly to the Entries page, showcase a focus on usability and streamlining workflows, suggesting potential upsell and cross-sell opportunities with organizations seeking efficient form management tools.

Technology Stack Compatibility Utilizing a robust tech stack including SQL, Azure DevOps, and popular APIs, Cognito Forms aligns well with enterprise needs, providing a gateway for tailored solutions and integrations with large-scale or complex systems in potential clients.

Market Competitiveness Operating in a competitive field with companies like Typeform and SurveyMonkey, Cognito Forms’ mid-sized revenue and dedicated user base present opportunities to position its affordable, customizable online form solutions to cost-conscious or niche markets.