Cognito

Market ResearchOregon, United States2-10 Employees

Cognito is a market research firm focused on understanding human behavior beyond surface numbers. It emphasizes uncovering underlying motivations by examining data patterns and translating them into a clear narrative that supports confident business decisions. The company serves a broad range of industries, including consumer products, technology, and sports apparel. Its approach blends qualitative and quantitative methods with data-science techniques to address questions across the product and service development lifecycle, from market opportunity assessment to customer tracking. Based in Portland, Oregon, the firm operates with a small, collaborative team and serves clients ranging from global brands to mid-sized regional chains. A recent development cited is the September 2023 appointment of Nick Corrin as director and head of asset management to lead the agency's growing investment-management client portfolio.

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