Global integration Cohn & Wolfe is a global communications agency with 50+ offices and a history of mergers (Burson-Marsteller integration into BCW; Burson, Cohn & Wolfe formed BCW). This suggests cross-regional collaboration capabilities and opportunities to upsell integrated global campaigns for multinational clients seeking consistent messaging.

Award-winning credibility With a track record of industry awards (Cannes Lions, Clios, Global PRWeek, etc.) and recognition as Global Agency of the Year, there is a strong proof point to leverage in new business conversations targeting brands aiming to boost prestige, share of voice, and award-driven campaigns.

Digital & tech leverage Tech stack includes Cloudflare, Google Analytics, Google Tag Manager, and other digital tools, indicating capabilities in digital marketing, analytics, and performance measurement suitable for clients seeking data-driven PR, crisis management, and integrated campaigns.

Leadership and growth Recent leadership moves and hires in major offices (Toronto managing partner) along with mergers positioning BCW for North American growth present opportunities to engage in executive-level conversations around expansion plans, cross-border account capabilities, and talent-driven service enhancements.

Cybersecurity stance Launch of BCW CyberTREE and focus on cybersecurity crisis communications demonstrates a differentiated service area that can be offered to clients in regulated sectors (finance, tech, healthcare) seeking specialized crisis comms and risk mitigation strategies.