Acquisition context Cohn Consulting was acquired by Dynamic Quest in February 2020, signaling a potential shift in service offerings, customer base, and integration strategies. This creates an opportunity to position post-acquisition alignment services, migration support, and bundled IT solutions that leverage the combined capabilities.
SMB focus With a small team (2-10 employees) and revenue in the low-to-mid single digits, Cohn Consulting targets small to mid-market businesses in Northern Georgia. Approach with scalable managed services, affordable flat-rate IT support, and onboarding packages tailored for smaller IT budgets.
Flat-rate appeal The emphasis on flat-rate IT consulting and fully managed services (Cohn Care Platinum) appeals to budget-conscious firms seeking predictable IT costs. Sales plays can emphasize cost containment, budgeting simplicity, and bundled pricing for ongoing support, monitoring, and advisory services.
Regional footprint Geographic concentration in Atlanta, Marietta, Athens, and surrounding Northern Georgia markets suggests high relevance for local MSP collaborations, referral partnerships, and co-marketing with regional CIOs and SMB networks to accelerate seat-count growth and contract wins.
Technology stack fit Existing tech stack (Google Analytics tracking, SEO tooling, web hosting, and common web technologies) indicates opportunities to upsell security, cloud, and managed IT services to optimize digital operations for site-heavy or e-commerce clients, plus potential for performance and security enhancements aligned with local small-business needs.