Expansion Opportunities Cold Stone Creamery has been actively expanding by opening new locations in various states like California, Texas, and Florida, presenting a potential sales opportunity for partnerships with local businesses in these regions to supply ice cream and mix-ins.

Partnership Potential The recent partnership between Cold Stone Creamery and Wetzel's Pretzels indicates a willingness to collaborate with other food chains, offering a chance for cross-promotional sales or joint special offers to attract more customers.

Best Business Award Being named the 2024 Business of the Year positions Cold Stone Creamery as a reputable brand, which could be leveraged to negotiate exclusive deals or premium placements in high-traffic locations, boosting sales and brand visibility.

Local Market Penetration Expanding the brand presence in locations like Chino, Nashville, and Austin showcases a strategy to penetrate local markets, creating opportunities for targeted marketing campaigns and collaborations with nearby event venues or entertainment centers.

Tech Integration Potential With a tech stack including Facebook Pixel, Google Analytics, and Vue.js, Cold Stone Creamery shows a focus on leveraging technology for marketing and customer engagement, suggesting potential partnerships with tech companies for targeted digital advertising and sales optimizations.