Regional Market Expertise Coldwell Banker Custom Realty has a strong local presence in the Greater Rochester NY area, with detailed knowledge of regional housing trends, presenting opportunities to offer tailored real estate technology and marketing solutions that enhance local agent productivity.

Growth Potential Operating with a mid-sized team of 11-50 employees and revenue between 25 to 50 million dollars, there is significant potential for scalable solutions or partnerships that can support growth, operations, and expansion into broader markets.

Industry Engagement Being part of the competitive real estate sector alongside industry giants like RE/MAX, Keller Williams, and Zillow indicates a need for innovative tools and services that differentiate their agency and attract more clients and agents.

Technology Adoption While specific tech stack details are not provided, their presence in a tech-driven industry suggests opportunities to introduce advanced real estate platforms, CRM solutions, or digital marketing enhancements to improve client engagement and sales efficiency.

Market Expansion Opportunities Their current regional focus combined with the large national network of similar companies presents possibilities for strategic partnerships, referral networks, or technology integrations that can facilitate entrance into new markets or customer segments.