Market position Family-owned, multi-generational operation with a regional footprint and growth through asset acquisition positions Cole Oil & Propane as a trusted local supplier ripe for upsell of premium fuels, lubricants, and home energy solutions to nearby businesses and residential customers.

Acquisition momentum Recent acquisition of Strobel Propane Gas assets indicates a strategy of inorganic growth and expanding service area, presenting opportunities to cross-sell propane, maintenance plans, and equipment services to the combined customer base.

Scale opportunities Revenue in the $10M–$25M range with 11–50 employees suggests potential for digital marketing optimization, higher-margin services, and bundled offerings to increase order value and improve procurement efficiency for commercial clients.

Digital engagement Tech stack includes Microsoft Advertising, The Trade Desk, Simpli.fi, Shopify, and WordPress, signaling readiness for targeted digital campaigns, e-commerce fueled upsells, and streamlined lead capture for both residential and commercial segments.

Operational leverage Regional focus in Wisconsin with premium fuels and lubricants positions opportunities to expand service contracts, safety and compliance programs, and bundled maintenance services to improve recurring revenue with existing and acquired customers.