Acquisition of Strobel Propane Gas Co. The recent acquisition of Strobel Propane Gas Co. by Cole Oil & Propane indicates a growth opportunity and potential expansion of the customer base, offering a chance to upsell additional services to the acquired clientele.

Family-Owned Legacy Being a 4th generation family-owned company, Cole Oil & Propane can leverage its legacy and reputation to build trust with customers, emphasizing personalized service and fostering long-term relationships that can result in recurring sales.

Advanced Technology Stack Cole Oil & Propane's utilization of advanced technologies like Google Analytics, Amazon Web Services, and other tools showcases a commitment to efficiency and data-driven decision-making, providing insights that can be leveraged to target customers more effectively.

Competitive Landscape In a market with both large-scale players like AmeriGas and Suburban Propane and smaller regional competitors, Cole Oil & Propane can differentiate itself by focusing on personalized customer service, flexibility in offerings, and tailored solutions to meet diverse client needs.

Industry Diversification With a portfolio including propane, premium fuels, and lubricants, Cole Oil & Propane has the opportunity to cross-sell products to existing customers, upselling higher-margin items and expanding revenue streams within the same customer base.