Family-owned pedigree Leverage Coleman Agriculture’s long-standing 6th generation family-owned status and local Willamette Valley footprint to build trust with brokers and premium partners seeking stable, heritage-driven supply.

Diversified crop mix Target buyers across hops, hazelnuts, seed crops and vegetables, highlighting multi-season sourcing and risk mitigation through a broad crop portfolio that can complement partners’ product lines.

Scale and footprint Capitalize on 8,000+ acres in the Willamette Valley to position Coleman as a reliable large-scale supplier for brokers and commercial customers seeking consistent volume and regional provenance.

Mid-market potential With revenue in the 10–25 million range and employee size 11–50, pursue mid-market buyers and distributors looking for established, yet agile farming partners with room to grow together.

Direct-to-partner sales Emphasize direct selling to brokers and commercial partners to streamline sourcing, reduce intermediaries, and offer potential collaboration on contract terms, pricing, and exclusive varieties.