Regional Focus Target Southern California events market, with emphasis on Orange County and 100+ venues, leveraging established relationships with exclusive venues to upsell premium catering and event services.

Full-Service Expansion Leverage end-to-end offering—from customized menus to bar services and decor-related planning—to cross-sell to corporate clients seeking one-stop event solutions, including weddings, conferences, and holiday parties.

Seasonal Menu Growth Capitalize on the Fall Menu launch and ongoing seasonal menus to drive repeat bookings with fresh offerings, upsell premium stations, and seasonal corporate promos tied to multiple-event calendars.

Mid-Mized Scale With 11-50 employees and $25M–$50M revenue, pursue growth through targeted outreach to mid-market corporate accounts, associations, and large weddings that require reliable, scalable catering and planning support.

Tech-Enabled Sales Utilize existing tech stack (WordPress, Shopify, Mailchimp, AdRoll) to nurture prospects, deliver targeted campaigns, and streamline lead capture from venue partnerships and inquiries for faster conversion.