Global expansion UnifyCX recently opened a new location in Barranquilla, Colombia, signaling a willingness to scale delivery capacity and access new regional talent pools. This presents an opportunity to offer regionalized support, nearshore contact center capabilities, and localized CX solutions for clients targeting Latin America.

MBE Advantage As a certified Minority Business Enterprise (MBE), UnifyCX can be positioned for diversity-conscious procurement programs and partnerships with enterprises prioritizing inclusive supply chains, potentially unlocking RFP opportunities and vendor diversity credits.

AI plus human The platform combines human expertise with advanced AI, suggesting upsell potential for clients seeking to modernize CX operations, including AI-driven automation, sentiment analysis, and omnichannel support to improve efficiency and customer satisfaction.

Tech stack leverage With tools like Salesforce, Avaya, Redshift, Redis, and Jenkins in use, there are cross-sell opportunities to integrate CRM, data analytics, and automation pipelines into clients' existing tech ecosystems, enabling deeper data-driven CX and workflow improvements.

Mid-market focus Revenue scale and employee range position UnifyCX as a mid-market specialized provider. Target mid-size to large enterprises in outsourcing, contact center modernization, and customer journey optimization, highlighting cost-effective, scalable CX solutions tailored for growing organizations.