Growth potential Small team size and early-stage funding suggest significant up-sell potential by offering scalable enterprise plans, premium data integrations, and dedicated implementation support to expand beyond the current 2-10 employees.

Data-driven value Emphasize your platform’s ability to aggregate multiple admissions data sources and deliver personalized recommendations, highlighting how this reduces counselor workload and increases enrollment conversion for schools and counseling services.

Market positioning Position against mid-market competitors by targeting affordable, efficient planning tools for smaller colleges or counseling departments, while offering modular capabilities that can grow with the customer.

Tech enablement Leverage their current tech stack to propose seamless integrations (Rails backend, Bootstrap UI, jQuery/jQuery UI, Google Analytics) and a smooth onboarding path, plus support on Zendesk for customer service excellence.

Revenue expansion Highlight opportunity to upsell by introducing analytics dashboards, early-admission optimization features, and premium data feeds, aligning with their stated revenue range and potential scale via enterprise deals.