Strategic growth Target the College’s expanding role in primary care models and its focus on raising the profile of optometry to secure partnerships with healthcare providers, commissioners, and public health campaigns.

Tech-enabled outreach Leverage their technology stack (Kentico, Dynamics 365 Marketing, Azure) to propose integrated digital marketing, CRM, and data analytics solutions that enhance member campaigns, education delivery, and stakeholder engagement.

Leadership transition capitalize on the appointment of a new President at the AGM to offer executive-level consultancy, leadership development programs, and governance/ culture initiatives tailored to professional bodies.

Partnership expansion Position proposals around multidisciplinary collaborations with nursing, dispensing optics, ophthalmology, and road safety groups to co-create programs, events, and research funding opportunities.

Compliance and governance Propose solutions for Guidance for Professional Practice updates, AI and technology governance, and quality assurance frameworks to support their ongoing standards development and regulatory alignment.