Estate Focus Target marketing and outreach to probate, trust administration, guardianship and elder law segments across Michigan, highlighting services for contested and non-contested matters to drive client acquisition.

Boutique Scale Leverage the small team profile to position as personalized, high-touch service for mid-sized estates and families seeking cost-effective, attentive legal support in complex probate and estate planning cases.

Digital Presence Capitalize on the blended tech stack (WordPress, Webflow, Google Ads, analytics) to optimize lead generation, conversion tracking, and client education content focused on probate and elder law topics.

Revenue Opportunity With estimated revenue in the mid-market range, pursue cross-sell opportunities for comprehensive estate planning, trust administration, guardianship services, and ongoing elder law counsel as client needs evolve.

Regional Reach Emphasize statewide service from a Huntington Woods base to attract clients across Michigan, offering scalable remote consultations and accelerating referrals through local partnerships with financial advisors and elder care providers.