Made in USA Advantage Collins specializes in domestic manufacturing of salon equipment with nearly all products made in the USA, appealing to clients seeking locally produced, high-quality furnishings.

Innovation Focus The company's emphasis on creating innovative salon solutions and lasting styles presents opportunities for partnership in developing customized or cutting-edge furnishings for premium salons.

Recent Leadership Expansion With the recent appointment of a new President & CEO, TJ Rosengarth, there is potential for strategic growth initiatives that could open avenues for new sales channels and modernization efforts.

Market Positioning Being a leading domestic manufacturer with a revenue range of up to $10 million positions Collins well to target smaller to mid-sized salon chains and independent salons seeking quality and American-made products.

Technology Adoption Utilizing diverse tech tools like Cloudflare, Klaviyo, and others suggests an openness to digital marketing and e-commerce solutions, enabling targeted outreach and personalized sales campaigns.