Domestic manufacturing strength Leverage Collins position as a leading domestic manufacturer of salon equipment with a strong Made in USA identity to target premium salon chains seeking locally produced, high-quality furnishings and faster lead times.

Mid-market scale Target Collins’ size tier (11-50 employees) to tailor offers around scalable, modular salon solutions, maintenance programs, and value-based pricing that fit growing or multi-site salons.

Leadership change Capitalise on the recent leadership appointment to propose modernization initiatives, digital ordering, and customer experience enhancements that align with new strategic directions and potential process improvements.

Digital commerce Explore partnerships to optimize online purchasing through Collins’ existing WooCommerce and BigCommerce capabilities, offering catalog enrichment, bulk-order workflows, and streamlined financing options for salon buyers.

Expansion-ready capacity Align sales pitches with Collins’ plans for facility investments and manufacturing capabilities, presenting bundled solutions, service contracts, and long-term supply commitments to secure repeat business and multi-year contracts.