Made in USA As the leading domestic manufacturer of salon equipment with nearly all products Made in the USA, Collins appeals to clients seeking locally produced, high-quality furnishings, offering a strong value proposition in the American market.

Innovative Solutions Collins focuses on creating innovative salon furnishings that address industry challenges, presenting opportunities to partner with salons and chains looking for customized, forward-thinking equipment solutions.

Growth Leadership The recent appointment of TJ Rosengarth as President & CEO and new investments in manufacturing facilities indicate strategic expansion, positioning Collins for increased market reach and sales growth opportunities.

Market Niche With a revenue range of 1 to 10 million and a dedicated niche in salon furnishings, Collins targets a specific segment of the industry, offering tailored products and premium service for salon and spa operators.

Digital Engagement Utilizing a modern tech stack including Klaviyo and Cloudflare suggests an emphasis on digital marketing and customer engagement, providing channels for targeted outreach and lead conversion strategies.