Market Expansion Potential With CRI's strong regional presence through nearly two dozen blending and distribution facilities across the US and Mexico, there is significant potential to expand service offerings and increase customer loyalty within North America's packaging and label industries.

Targeting Niche Segments CRI's expertise in water-based and UV-curable flexographic inks positions it to target specialized markets such as flexible packaging, folding cartons, and cups, where customized, high-quality inks are increasingly in demand among premium brands.

Technological Optimization Utilizing its current tech stack, including DNN and Google Analytics, CRI can enhance its digital marketing efforts, optimize customer engagement, and identify new sales opportunities through advanced data analytics and customer insights.

Industry Collaborations Given its focus on supporting converters and printers, CRI could develop strategic partnerships or joint ventures with large packaging companies or print technology providers to access larger enterprise accounts and scale sales efforts.

Competitive Differentiation CRI's localized, rapid-response service model offers a competitive advantage over larger, less agile competitors, making it an attractive partner for customers seeking quick turnaround times and customized ink solutions in a competitive market landscape.