Regional Ink Network CRI’s network of nearly two dozen ink blending and distribution facilities across the US and Mexico creates opportunities to upsell custom blended, localized ink solutions and just-in-time delivery to converters with regional service needs.

Customer Experience Focus Their emphasis on technical specialists responding within hours on press via point-of-application expertise suggests sales opportunities around on-site color matching, process optimization, and color management services to reduce waste and cycle times.

Sustainability Enablement CRI’s water-based and UV-curable inks align with growing demand for greener packaging. Market potential exists in targeting brands and converters pursuing environmental certifications and sustainable packaging mandates.

Versatile Market Reach Serving multiple applications—from corrugated to folding cartons and flexible packaging—offers cross-sell paths into adjacent packaging segments and brands seeking a single ink partner across formats.

Growth Through Analytics Utilize their digital footprint and existing tech stack (DNN, Google Analytics, ASP.NET) to tailor data-driven outreach, demonstrate ROI on color optimization, and present case studies highlighting press efficiency gains.