Financial Challenges Columbia College Chicago is currently experiencing significant financial pressures, including a budget deficit of approximately $34 million and recent layoffs of faculty and staff. This indicates a potential interest in financial management solutions, fundraising support, or cost optimization services to stabilize the institution.
Leadership Transition The appointment of a new president, Shantay N. Bolton, in 2025 presents an opportunity to align with the college’s strategic priorities. Providing leadership-focused professional development, executive coaching, or change management solutions could be valuable during this period of transition.
Digital and Media Engagement Columbia College Chicago employs advanced digital marketing tools like The Trade Desk and Facebook Pixel, demonstrating a commitment to targeted outreach and engagement. Opportunities exist to offer innovative marketing technology, data analytics, or content creation services to enhance their recruitment and brand visibility efforts.
Student Engagement & Outreach The college’s active initiatives such as voter registration campaigns highlight a focus on student engagement and community involvement. Solutions that support student communication, civic engagement programs, or community outreach could resonate with their mission-driven activities.
Partnership & Promotion Columbia College Chicago’s recent partnership with M&G Chicago showcases their interest in marketing and promotional collaborations. This presents avenues for additional strategic marketing services, branding initiatives, or educational content development to help them attract diverse prospective students and strengthen their market presence.