Strategic Partnership Comex is a leading coating manufacturer under the PPG umbrella with a broad distributor and store network; sales opportunities exist in cross-selling premium paints, construction coatings, and specialty materials to its extensive customer base in Mexico and Central America.

Digital Advertising The tech stack includes Amazon and Twitter advertising, Hotjar, Salesforce, SAP, Salesforce Service Cloud, WhatsApp Business and Mautic, signaling strong potential for targeted digital outreach, personalized campaigns, and customer journey optimization to drive product adoption and upsell.

AI Customer Solutions Recent collaboration with Napster to create an AI customer companion suggests appetite for AI-enhanced customer experiences; opportunity to position AI-driven product recommendations, color forecasting, and project ideation tools as value-added services for contractors and retailers.

Sustainability Focus Comex emphasizes sustainable operations and community wellbeing; sales pitches can highlight eco-friendly coatings, long-lasting performance, and responsible sourcing to align with procurement goals of large projects and public sector opportunities.

Expansion & Access With the largest store network and a history of regional expansion, there is potential to introduce new product lines, renovation or construction packages, and training programs for retailers and installers to accelerate adoption and capture market share.