Sustainable Growth Capitalize on Revolution's sustainability focus to target Foodservice, Grocery, and Retail customers seeking eco-friendly packaging. Use the combined capabilities from recent acquisitions (Island Plastics, Norflex) to offer a broader range of sustainable films and materials. Leverage global partnerships and conservation initiatives to win sustainability-driven procurement deals.
Canada Market Access With Westbridge Capital's strategic partnership to expand grain bag sales into Canada, there is a clear pathway to cross-sell Revolution's sustainable packaging to agricultural and food supply chains in Canada. Target feed, grain, and food packaging distributors; align with Canadian sustainability standards and potential subsidies.
High-Performance Films The Norflex acquisition enhances high-performance agricultural and industrial films capability. This enables upsell to manufacturers needing barrier, moisture, or puncture resistance for produce, meat, or industrial packaging. Cross-sell to existing US customers and new distributors across Foodservice and Retail.
Tech-Enabled Sales Leverage Microsoft Dynamics and LinkedIn for account-based marketing campaigns to identify procurement, sustainability, and category managers in target segments. Build a data-driven plan to upsell sustainable materials, recycling services, and value-engineering packaging solutions.
Global Partnerships Pursue opportunities from international collaborations such as the Kenya Marine and Fisheries Research Institute and Flipflopi partnerships to expand into marine-friendly packaging initiatives and coastal supply chains. Position as a partner for packaging solutions in markets sensitive to plastic waste.