Insights

Sustainability Platform Common Objective operates a global sustainability platform for the fashion industry, connecting 63K members across 28K businesses including major brands. This indicates potential for cross-sell or upsell of sustainability intelligence and supplier-network services to more brands, retailers, and their supplier ecosystems.

Established Partnerships Strategic collaborations with Kering, Made51, WFTO and others position CO as a trusted gateway to ethical and biodiversity initiatives. There is opportunity to expand partner-driven offerings, co-branded programs, and premium access for suppliers within these networks.

Biodiversity Expertise CO’s Biodiversity Hub and focus on biodiversity in fashion align with growing regulatory and consumer demand. This opens sales potential for consultative services, certifications, and data-backed sustainability metrics tailored to retailers seeking credible biodiversity pathways.

Recognition & Visibility Being ranked among the UK’s top 50 innovative retail tech firms and CEO recognition at Drapers Conscious Fashion Awards enhances credibility for pitching to larger brands seeking proven sustainability tech partnerships and enterprise-grade integrations.

Expansion Opportunities CO has shown global reach and momentum through annual CO Expo events and continued platform growth. This presents avenues for sponsorship, event-led lead generation, and accompanying product demos to convert attendees into enterprise customers across the fashion value chain.

Common Objective Tech Stack

Common Objective uses 8 technology products and services including Facebook Pixel, Kissmetrics, Squarespace, and more. Explore Common Objective's tech stack below.

  • Facebook Pixel
    Analytics
  • Kissmetrics
    Analytics
  • Squarespace
    Content Management System
  • Cloudflare
    Content Management System
  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • X-Content-Type-Options
    Web & Portal Technology
  • Twitter
    Widgets

Media & News

Common Objective's Email Address Formats

Common Objective uses at least 1 format(s):
Common Objective Email FormatsExamplePercentage
First@commonobjective.coJohn@commonobjective.co
92%
First.Last@commonobjective.coJohn.Doe@commonobjective.co
8%

Frequently Asked Questions

What is Common Objective's official website and social media links?

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Common Objective's official website is commonobjective.co and has social profiles on LinkedInCrunchbase.

What is Common Objective's NAICS code?

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Common Objective's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Common Objective have currently?

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As of July 2026, Common Objective has approximately 6 employees across 3 continents, including EuropeAfricaAsia. Key team members include Chief Executive Officer: T. L.Chief Impact Officer: A. S.Founder And Ceo: T. L.. Explore Common Objective's employee directory with LeadIQ.

What industry does Common Objective belong to?

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Common Objective operates in the Technology, Information and Internet industry.

What technology does Common Objective use?

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Common Objective's tech stack includes Facebook PixelKissmetricsSquarespaceCloudflareWebpackjQueryX-Content-Type-OptionsTwitter.

What is Common Objective's email format?

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Common Objective's email format typically follows the pattern of First@commonobjective.co. Find more Common Objective email formats with LeadIQ.

How much funding has Common Objective raised to date?

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As of July 2026, Common Objective has raised $1.5M in funding. The last funding round occurred on May 21, 2020 for $400K.

When was Common Objective founded?

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Common Objective was founded in 2015.
Common Objective logo

Common Objective

Technology, Information and InternetEngland, United Kingdom2-10 Employees

Common Objective is a London-based technology company focused on making sustainability a business case. It operates a platform that helps businesses and networks accelerate action on the UN Sustainable Development Goals by creating clear commercial incentives to pursue sustainable practices. Since its fashion industry launch in 2018, the platform has grown to connect a global community of users, including major brands and thousands of suppliers, totaling about 63,000 members from roughly 28,000 businesses.

Positioned in the technology, information and internet sector, the company supports ethical and sustainable supply chains across fashion. It has developed initiatives such as the Biodiversity Hub in collaboration with Kering and has partnered with Made51 and the World Fair Trade Organization to expand access to responsible production knowledge. In 2023 it was recognised as one of the UK's most innovative retail tech firms, and in March 2025 its CEO, Tamsin Lejeune, was named Change Maker of the Year at the Drapers Conscious Fashion Awards.

Section iconCompany Overview

NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $1.5M

    Common Objective has raised a total of $1.5M of funding over 3 rounds. Their latest funding round was raised on May 21, 2020 in the amount of $400Kas a equity_crowdfunding.

  • $1M

    Common Objective's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1.5M

    Common Objective has raised a total of $1.5M of funding over 3 rounds. Their latest funding round was raised on May 21, 2020 in the amount of $400Kas a equity_crowdfunding.

  • $1M

    Common Objective's revenue is estimated to be in the range of $1M

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