Member savings momentum Leverage the established track record of saving members over $90 million annually to position CPG as a cost-saving partner for hospitals and nonprofit health centers. Highlight the free program and potential ROI to target new healthcare networks and procurement leaders.

Expansion and portals Capitalize on the upcoming CPG Member Portal launching June 2026 to offer a modernized, self-service procurement experience. Use this as a selling point to engage health systems prioritizing digital efficiency, self-serve catalogs, and streamlined vendor management.

Strategic partnerships Target opportunities arising from recent partnerships with TLCx, FASTx Partners, BridgeHealthAI, MCG Partners, and Performance Health Partners. Position CPG as a collaborative hub for patient access, cybersecurity readiness, AI-powered care navigation, and compliance.

Vendor network value Emphasize access to a broad vendor network serving over 900 community health centers and nonprofits. Develop campaigns to onboard additional mid-sized hospitals and community clinics seeking cost leadership and diversified supplier options.

Technology footprint Utilize the tech stack data (Analytics, WordPress, tracking pixels) to optimize marketing attribution and demonstrate data-driven savings to CIOs and procurement leaders. Propose pilots or ROI dashboards to quantify savings and vendor performance.