Community Financial Resources Employee Directory

Financial ServicesCalifornia, United States11-50 Employees

Community Financial Resources is a small financial services nonprofit based in Berkeley, California, that serves low-income and financially vulnerable families. It connects clients with consumer-friendly banking tools and helps them build wealth by offering alternatives to high-fee accounts and unscrupulous providers. The organization sources or develops market-changing financial products in collaboration with partner institutions, aiming to lower costs and increase value for consumers. 

CFR combines its product development with wrap-around education, embedding financial coaching and incentives for practices such as direct deposit, automated bill payments, saving, and improving creditworthiness. Led by a team of banking industry insiders and social activists, CFR pursues ongoing innovation and consumer awareness to address the needs of low-income and immigrant families, reframing banking as a human service. A 2025 development notes CFR is developing a Debt Consolidation Toolkit to support families in managing debt.

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