Acquisition Synergy Leverage the established PSI Services relationship and history of comprehensive testing solutions to position integrated end-to-end testing programs for clients seeking scalable delivery, development, licensing, and results processing.

Midmarket Focus Target mid-size organizations in education, certification, and professional associations that require flexible, personalized service and credible testing programs, aligning with CATS Comira’s one-on-one customer support and customizable solutions.

Cloud and Analytics Emphasize opportunities to migrate or optimize testing workflows on cloud platforms (Google Cloud, CDN, analytics tools) to improve delivery speed, global reach, and data-driven decision making for clients.

Market Positioning Differentiate from large incumbents by highlighting tailored customer care, adaptability, and thought leadership across testing phases to win clients seeking a credible, flexible partner rather than a one-size-fits-all vendor.

Revenue Expansion Cross-sell PSI capabilities such as test development, licensing, license management, and professional services to current clients, leveraging the PSI ecosystem to expand contract scope and long-term renewals.