Local Market Focus Computer Training Source primarily serves the Chicago area with both in-person and remote classes, presenting opportunities to tailor marketing and outreach efforts toward local businesses, educational institutions, and government agencies within the region.

Diverse Course Portfolio Offering a wide range of courses from basic Office skills to advanced topics like CyberSecurity and AI positions the company to cross-sell and upsell existing students into multiple technology training programs enhancing customer lifetime value.

Flexible Learning Model The availability of in-person, remote, and hybrid training, along with incentives such as free retakes and post-course support, appeals to a broad customer base, including job seekers and low-income individuals, creating potential for targeted outreach and partnerships.

Government Funding Access Access to WIOA grants for unemployed or low-income clients suggests potential collaborations with workforce development programs and government-funded initiatives to expand enrollment and increase revenue streams.

Competitive Positioning With a small team compared to larger competitors but comparable revenue, there is an opportunity to leverage personalized attention and local presence to attract corporate clients or institutions seeking customized training solutions.