Niche Market Focus Computer Upgrade King specializes in custom gaming, business, and workstation desktops, presenting an opportunity to target niche customer segments such as gamers, small and medium-sized businesses, and professionals seeking high-performance workstations.

Strong Certification Credentials Being a Women-owned and Minority-owned Business (SWaM) certified positions the company well for partnerships and government contracts that prioritize diverse suppliers, opening pathways for expansion into enterprise and institutional markets.

Established Industry Presence With operations since 2008 and a revenue range of up to $50 million, the company demonstrates stability and experience, which can instill confidence in potential clients seeking reliable OEM and custom PC solutions.

Partnership Opportunities As an authorized reseller of brands like ASUS, MSI, HP, and Lenovo, there are opportunities for cross-selling and bundled offerings to existing clients, as well as leveraging brand associations to attract new customer segments.

Technology Integration Utilizing a modern tech stack including Shopify, Lucky Orange, and secure payment options indicates readiness for e-commerce growth, allowing expansion into online markets and direct-to-consumer sales channels to increase revenue streams.