Expanding Partnerships Comscore has recently expanded partnerships with companies like the American Communities Project, Basis International Ltd., and YouTube. Leveraging these partnerships can open doors for collaborative sales opportunities and cross-channel measurement solutions.

Innovative Solutions Comscore's innovative performance media measurement solution, developed in partnership with Kochava, provides a unique selling point for marketers. Highlighting this solution in sales pitches can differentiate Comscore from competitors and attract new clients.

Comprehensive Audience Measurement With the capability to provide comprehensive measurement of YouTube audiences across all digital devices in the US, Comscore offers valuable insights for media buyers and sellers. This detailed audience analysis can assist clients in optimizing their media strategies, presenting a strong sales proposition.

Top Talent Promotion Comscore recently promoted Aaron Lilly to Senior VP of Client Success, indicating a focus on nurturing internal talent. Highlighting this upward mobility and expertise within the sales team can instill confidence in potential clients about working with a company that invests in its employees.

Competitive Financial Position With a revenue ranging between $100M - 1B and recent funding of $20M, Comscore demonstrates financial stability and growth potential. Emphasizing the company's solid financial standing can reassure clients about the reliability and sustainability of their partnership.