Market Expansion Through Acquisitions Comvita has a history of strategic acquisitions to expand its market presence, such as acquiring Comvita China Ltd. & Comvita Food Ltd. and HoneyWorld Singapore. Leveraging this strategy can open up new sales opportunities through broader product offerings and wider geographical reach.

Innovative Product Launches With recent launches like Mānuka Honey Lozenges and Squeezy Bottle Mānuka Honey, Comvita showcases a commitment to innovation. Sales professionals can capitalize on these unique products to attract health-conscious consumers and differentiate themselves in the market.

Sustainable Brand Image Comvita's 'Harmony Plan' emphasizing sustainability and carbon neutrality by 2025 can be leveraged as a selling point. Sales representatives can align with eco-conscious customers by highlighting the company's initiatives, creating opportunities in the increasingly important sustainable consumer segment.

Partnerships for Community Engagement Collaborations like the one with Tukituki Land Care demonstrate Comvita's commitment to community engagement. Sales teams can leverage such partnerships to connect with socially responsible consumers and businesses, fostering relationships that can lead to sales opportunities.

Global Expansion Initiatives By expanding into new markets like Singapore and Auckland, Comvita is positioning itself for global growth. Sales development representatives can explore these markets to promote Comvita's offerings, tapping into diverse customer bases and increasing sales potential.