Sustainable Product Focus Comvita's strong emphasis on sustainably sourced, traceable Manuka Honey through initiatives like the Harmony Plan signals an increasing consumer demand for eco-conscious and health-focused products, presenting sales opportunities in premium health and wellness markets.

Product Innovation The launch of improved formulas for Mānuka Honey Lozenges and novel formats like Squeezy Bottles demonstrates Comvita’s commitment to innovation, opening avenues to introduce new product lines or partnerships that cater to health-conscious consumers seeking convenience and efficacy.

Market Expansion With recent expansions into Singapore and new store openings at Auckland Airport, there are potential opportunities to promote Comvita products in international markets and travel retail sectors to capitalize on growing global interest in natural health remedies.

Strategic Collaborations Partnering with local land care initiatives indicates a focus on community engagement and sustainability, which can be leveraged to develop co-branded campaigns targeting environmentally conscious consumers across retail and health sectors.

Health & Wellness Trend Comvita's positioning in the natural health and medical skincare segments, combined with product attributes like antibacterial properties, aligns well with current consumer trends favoring immune support and holistic wellness, encouraging sales strategies centered around wellness and preventative health markets.