Premium Product Niche Steens Honey specializes in high-grade UMF Manuka honey that is raw, unpasteurised, and minimally processed, appealing to health-conscious consumers seeking authentic and natural bee products.

Market Differentiation Unlike many competitors that cream or pasteurize honey, Steens emphasizes traditional, minimally processed honey which can resonate with premium buyers and specialty retailers focused on quality and authenticity.

Growing Consumer Interest The increasing global demand for natural, health-beneficial products presents a sales opportunity for Steens Honey to expand into markets valuing natural remedies and superfoods.

Digital Engagement Potential With a tech stack including Google Ads and modern web technologies, there is an opportunity to enhance online marketing and direct-to-consumer sales channels to reach health-conscious and niche markets.

Competitive Positioning As a small yet high-quality producer, Steens Honey can leverage its niche positioning and authentic story to attract premium retail partnerships, specialty grocery chains, and organic product distributors.