Premium Product Focus Steens Honey emphasizes high-quality, raw, and unpasteurized Manuka honey, appealing to health-conscious consumers who value natural and minimally processed products, representing an opportunity to target niche markets that prioritize premium and authentic honey products.

Market Differentiation By maintaining traditional beekeeping techniques and avoiding heat processing, Steens Honey differentiates itself from competitors, positioning itself to attract customers seeking authentic, nutrient-rich honey, which can be leveraged in marketing strategies.

Growth Potential With a modest revenue base up to one million dollars and a small team, Steens Honey has room to scale through increased online marketing and partnerships, especially by highlighting its unique quality standards to expand its customer base domestically and internationally.

Competitive Positioning Although similar companies like Wedderspoon and Manuka Health have higher revenues, Steens Honey’s focus on high-grade UMF Manuka honey presents opportunities to capture premium segments and differentiate in a competitive landscape that includes lower-revenue players.

Digital Engagement Utilizing tools such as Google Ads and a modern tech stack, Steens Honey is well-positioned to enhance its online presence, optimize conversions, and attract health-conscious and eco-aware consumers seeking authentic natural honey.