Premium Product Positioning Steens Honey emphasizes its high-quality, raw, and unpasteurized Manuka honey, catering to health-conscious consumers seeking natural and minimally processed products, which can be leveraged to target premium retail outlets, organic food stores, and specialty markets.

Sustainability Focus The company's commitment to maintaining the natural integrity of honey by avoiding heat processing presents an opportunity to partner with environmentally conscious brands and promote its sustainable production practices to eco-friendly retailers and consumers.

Digital Engagement Utilizing platforms like Google Cloud, React, and Hotjar indicates a focus on robust online presence and customer engagement, creating opportunities to expand direct-to-consumer sales channels through enhancements in e-commerce, digital marketing, and targeted advertising.

Market Differentiation As a leader in New Zealand's high-quality Manuka honey, Steens Honey can differentiate itself by highlighting its minimal processing and natural qualities, appealing to discerning customers and health-focused markets both domestically and internationally.

Growth Potential With a relatively small but dedicated team and a niche product segment, there is significant opportunity for sales growth through expanding into international markets, increasing brand awareness among health and wellness sectors, and establishing partnerships with premium retailers.