Strategic Partnership Leverage the confirmed licensing collaboration with The Clorox Company to position Con-Air as a trusted, household-name filtration partner. This opens doors for co-branded campaigns and cross-sell opportunities with Clorox’s retailer and e-commerce channels.

Residential HVAC Growth Capitalizing on the launch of MERV 8 carbon air filters for residential HVAC systems suggests high demand in home filtration. Target HVAC installers, residential remodels, and smart-home integrators with premium, carbon-enhanced filters and bundled maintenance solutions.

Filtration Group Synergy As part of the Filtration Group family, explore enterprise deals with sister brands or distributors within the portfolio. Cross-sell to industrial and commercial channels that overlap with residential needs, leveraging established supply and branding credibility.

Licensing and Branding Utilize Clorox-backed licensing to access co-marketing budgets, data, and retail placement. Propose bundled filtration kits, air quality monitors, and maintenance subscriptions to retailers and direct-to-consumer segments.

Digital Engagement With a tech stack that includes Shopify and Google Tag Manager, scale digital commerce and performance marketing. Suggest targeted campaigns for home improvement, allergy-friendly living, and energy efficiency, plus a focus on SEO and outbound SDR outreach to homeowners and installers.