Mobile commerce The company recently updated its mobile app to restore full online store functionality, presenting a clear sales opportunity to optimize mobile shopping experiences, drive app-driven purchases, and promote exclusive mobile-only offers.

Training network With a nationwide network of 60+ instructors across 25+ states, there is potential to cross-sell training packages, certifications, or bundled gear with courses, and to partner with local retailers for instructor-led events.

Content ecosystem A diversified media and podcast presence alongside product listings creates avenues for strategic sponsorships, affiliate programs, and targeted advertising to reach engaged audiences in the concealed carry and personal defense space.

Affiliate and payments Existing payment stack includes PayPal and Google Pay; there is potential to expand payment options (credit/BNPL) and develop affiliate or loyalty programs to boost average order value and repeat purchases through content-driven channels.

Growth signals Early-stage revenue visibility with a lean team; opportunities exist to scale through marketplace enhancements, wholesale partnerships with gear manufacturers, and targeted B2B partnerships with training centers and retailers.