Concentric

Advertising ServicesNorth Carolina, United States11-50 Employees

Concentric is an advertising services firm focused on driving growth for mid-market consumer packaged goods brands. Its approach blends business and brand development, leveraging in-house capabilities to identify the best path to market and then execute the plans that emerge, rather than relying solely on traditional marketing metrics. The team draws on diverse expertise across retail, trade, insights, finance, innovation, design, and marketing to help clients uncover brand blind spots, obstacles, and untapped opportunities, often in unexpected places. Based in Charlotte, North Carolina, the company emphasizes a holistic Growth Driver model that considers factors such as capabilities, resources, cost structures, and formulations in addition to awareness and loyalty. The firm speaks to mid-market CPG brands that operate with limited resources and face high stakes decisions, aiming to improve decision confidence and drive meaningful growth. In early 2024, Concentric announced a formal Q1 2024 interim report presentation, reflecting ongoing communication with investors and analysts about its performance milestones.

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