Non-Alcoholic Expansion Concha y Toro recently entered the non-alcoholic market with Casillero del Diablo Zero in the UK. This move presents a sales opportunity to explore and capitalize on the growing demand for non-alcoholic beverage alternatives.

Global Collaboration for Growth Through partnerships with companies like Kirin Holdings and Mercian Corporation, Concha y Toro is expanding its product offerings globally. Business development professionals can leverage these collaborations to introduce premium products to new markets and enhance sales potential.

Luxury Wine Brand Recognition Being ranked among the top 100 global luxury wine brands, Concha y Toro enjoys a strong reputation in the industry. Sales development representatives can highlight this prestigious recognition to attract high-end clientele and drive sales of premium wine products.

Award-Winning Wine Tourism As the recipient of the 'best Wine Tourism Experience' award in Chile, Concha y Toro stands out for its exceptional visitor experiences. This accolade can be leveraged by sales teams to promote wine tourism packages and increase sales through tourism-related channels.

Innovative Product Launches With the launch of new product lines like JOY and collaborations under the Pacific Link Project, Concha y Toro demonstrates a commitment to innovation. Sales professionals can use these unique products to attract new customers, create buzz, and drive sales growth through product diversification.