Industry Leading Portfolio Ste. Michelle Wine Estates boasts a diverse and acclaimed portfolio of premium wine brands, including Chateau Ste. Michelle, 14 Hands, and Columbia Crest. Leveraging this portfolio, sales professionals can offer a wide range of options to appeal to different consumer preferences and expand market reach.

Strategic Distribution Partnerships Recent partnerships with companies like C&C Group and Ardagh Glass Packaging demonstrate Ste. Michelle's commitment to strategic distribution alliances. Sales development representatives can leverage these partnerships to explore new sales channels, reach wider audiences, and increase market penetration.

Innovative Marketing Initiatives The launch of Liquid Light and the pioneering marketing campaign demonstrate Ste. Michelle's innovative approach to brand promotion. This presents a sales opportunity for business development professionals to capitalize on the buzz created by these initiatives and drive sales through unique selling propositions.

Experienced Leadership Team With key appointments like a new CEO and Vice President for the East Region, Ste. Michelle Wine Estates has a seasoned leadership team at the helm. Sales professionals can leverage these executives' experience and industry networks to access new markets, forge strategic partnerships, and drive sales growth.

Sustainability Focus and Consumer Demand The commitment to sustainable practices and eco-friendly initiatives, such as the ECO Series glass packaging, aligns with the growing consumer demand for environmentally conscious products. Sales representatives can leverage this sustainability focus to differentiate Ste. Michelle's offerings in the market and appeal to eco-conscious consumers.