Digital Fundraising There is an opportunity to boost online donations by implementing a donor management system and optimized donation funnels that integrate with the current MySQL stack and Google Analytics to track donor journeys and campaign ROI.

Analytics Enablement Leverage Google Analytics and existing social assets to build campaign dashboards, attribution models, and tested landing pages to maximize impact of marketing spend and measure progress toward fundraising and outreach goals.

Tech Stack Modernization As a small nonprofit with a LAMP stack, there is room to modernize hosting, improve security, and scalability by considering cloud hosting, containerization, or a lightweight CMS that integrates with MySQL and Bootstrap front-ends.

Partnership Growth Pursue collaborations with foundations, corporate sponsors, and local partners to expand funding, in-kind support, and advocacy capacity for homelessness programs.

Volunteer Advocacy Expand volunteer and advocacy programs to increase reach, reduce costs, and build community champions who can support fundraising, outreach, and education campaigns.