Untapped Market Potential GoodWill targets the majority of UK citizens who have not prepared or reviewed their Will recently, indicating a vast untapped market for legal services.

Specialized Service Offering With a focus on 'Trust Wills' to minimize care fees and services like 'Lasting Powers of Attorney', GoodWill offers specialized legal solutions that cater to specific needs, attracting clients seeking tailored assistance.

Strong Revenue Potential Despite the small employee size, GoodWill falls within the revenue range of $100M - 1B, showcasing significant revenue potential and room for growth for an efficient sales strategy.

Competitive Positioning GoodWill's revenue band places it alongside well-known companies like Walmart and Dollar General, demonstrating its competitive standing and potential for market expansion to increase sales volume.

Strategic Partnership Opportunities Given the business focus on partnership agreements, there are opportunities for strategic collaborations with other businesses to expand service offerings and reach new client bases, presenting lucrative sales prospects.