Insights

Market Penetration Capitalize on the UK market's high need among citizens who have not prepared or reviewed their Will recently, using broad based outreach and digital onboarding to convert interest into clients.

Partnership Growth Develop B2B partnerships with financial institutions, insurers, and elder care providers to broaden reach, enabling cross sell of Trust Wills, Lasting Powers of Attorney, and business partnership agreements.

Product Upsell Leverage existing Will clients to upsell LPAs and partnership agreements, expanding revenue per client while emphasizing a trusted, care fee minimization through Trust Wills.

Technology Enablement Invest in digital tools such as online questionnaires, secure electronic signatures, and client portals to streamline onboarding and support nationwide service delivery.

Growth Readiness A sizable workforce and strong revenue range indicate capacity to invest in training, customer service excellence, and scalable marketing to sustain expansion in the UK legal services market.

GoodWill Tech Stack

Media & News

GoodWill's Email Address Formats

GoodWill uses at least 2 format(s):
GoodWill Email FormatsExamplePercentage
FLast@goodwill.geJDoe@goodwill.ge
100%

Frequently Asked Questions

Where is GoodWill's headquarters located?

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GoodWill's main headquarters is located at United Kingdom. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is GoodWill's stock symbol?

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GoodWill is a publicly traded company; the company's stock symbol is 688246.SS.

What is GoodWill's official website and social media links?

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GoodWill's official website is eastanglianwillsandtrusts.co.uk and has social profiles on LinkedIn.

What is GoodWill's SIC code NAICS code?

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GoodWill's SIC code is 8111 - Legal Services NAICS code is 5411 - Legal Services.

How many employees does GoodWill have currently?

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As of April 2026, GoodWill has approximately 1.6K employees across 5 continents, including North AmericaEuropeAsia. Key team members include Ceo: J. P.Head Of It: R. N.Chairman Of The Board: A. M.. Explore GoodWill's employee directory with LeadIQ.

What industry does GoodWill belong to?

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GoodWill operates in the Legal Services industry.

What is GoodWill's email format?

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GoodWill's email format typically follows the pattern of FLast@goodwill.ge. Find more GoodWill email formats with LeadIQ.

When was GoodWill founded?

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GoodWill was founded in 2006.

GoodWill

Legal ServicesUnited Kingdom1001-5000 Employees

GoodWill is a UK-based legal services provider focused on estate planning and related documents. It targets a broad portion of UK citizens who have not prepared a Will or have not reviewed theirs in the past five years. The firm emphasizes Trust Wills as a way to address potential care-fee costs. Beyond wills, it offers preparation of Lasting Powers of Attorney and business partnership agreements.

Positioned in the UK legal services market, GoodWill is a sizable organization serving individuals and businesses seeking estate planning documents. It operates from the United Kingdom, with services accessible through its website.

Section iconCompany Overview

Headquarters
United Kingdom
SIC Code
8111 - Legal Services
Stock Symbol
688246.SS
NAICS Code
5411 - Legal Services
Founded
2006
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $1B$10B

    GoodWill's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    GoodWill's revenue is estimated to be in the range of $1B$10B

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