Untapped Market Potential GoodWill targets UK citizens without updated Wills or Trusts, presenting a substantial untapped market for tailored legal services.

Specialized Services for High Demand Focus on 'Trust Wills' to minimize care fees aligns with growing concerns around eldercare expenses, offering a unique value proposition in the legal sector.

Opportunity in Business Agreements Offering preparation for 'Lasting Powers of Attorney' and business partnership agreements could cater to the needs of small business owners and entrepreneurs seeking legal protection.

Potential for Partnerships With a focus on legal areas critical to individuals and businesses, collaborations with financial advisors, healthcare providers, and business consultants could enhance service offerings and reach new client segments.

Revenue Growth Potential Given the broad customer base in need of estate planning services and the clear focus of GoodWill, there is a strong potential for revenue growth by engaging with customers through targeted educational campaigns and outreach efforts.