Customer Focus Target retailers and rental shops in outdoor and adventure markets with bundled gear packages (kayaks, SUPs, and backcountry ski gear) and service offerings (repairs, rentals) to expand their product mix and add revenue streams.

Local Market Leverage Denver downtown presence to partner with local tour operators, rental fleets, and outdoor activity organizers to cross-promote and offer package deals, increasing foot traffic and repeated visits.

Tech Enablement Highlight the current tech stack (Rain Retail, Re:amaze, Stripe, PHP) as a base for easy integration with partners’ POS and e-commerce systems to streamline orders, support, and payments.

Growth Potential With revenue in the mid-range and a lean team, emphasize scalable services such as rental subscriptions, gear maintenance programs, and seasonal promotions to drive higher average order value and repeat business.

Competitive Position Position as a regional endurance and outdoor gear expert with a full-service model (retail, rentals, repairs) to differentiate from larger multisport retailers and appeal to customers seeking local expertise and quick service.