In-store cashback Quidco is expanding its in-store cashback capabilities through partnerships with retailers and card-linked rewards, presenting an opportunity to upsell merchants on higher cashback incentives and deeper loyalty integrations.

Retailer partnerships With collaborations from thousands of retailers and recent signings like Valuedynamx and Tillo, there is a clear pathway to offer enhanced rewards programs, attribution, and co-marketing deals to drive spend and app engagement.

Gift card monetization The launch of cashback on gift cards via Tillo StoreFront opens a cross-sell avenue for retailers to promote gift card purchases, suggesting a sales pitch around gift card tied promotions and increased checkout conversion.

Advertising embedding Quidco’s push to embed cashback into everyday shopping signals an opportunity to offer retailers targeted advertising packages, sponsor placements, and data-driven insights to boost awareness and incremental sales.

Data-driven expansion With a modern tech stack and cross-channel loyalty initiatives, there is potential to package performance dashboards and ROI-guaranteed campaigns for mid-market merchants looking to optimize cashback yields and customer lifetime value.