Large showroom appeal Position Conklin Bros. as a premium in-store experience leader with Bay Area’s largest and most comprehensive flooring showrooms to drive high-touch consultations, upsell premium materials like wool carpets and area rugs, and showcase full range of finishes to increase average ticket.

In home services Leverage their in-home services model, including mobile showrooms and free estimates, to offer bundled flooring packages, on-site measurements, and warranty extensions that can boost conversion rates for online leads and local customers.

Trusted installations Highlight full-time installation crews and strong service reputation to target customers seeking hassle-free projects; offer aftercare programs and maintenance packages to grow repeat business and referrals.

Tech-enabled marketing Utilize their tech stack (Amazon Advertising, AWS, WordPress, LiveChat, Segment) to run retargeting campaigns, optimize lead capture from showroom visits, and personalize follow-ups for both residential and contractor/builder channels.

Diversified product synergy Cross-sell related finishes and surfaces (stone, tile, leather, metal, countertops) to existing flooring customers, and partner with manufacturers like Karastan, Armstrong, Mannington to secure exclusive promotions and extended warranties that improve deal size and loyalty.