Market positioning Connecting Point Marketing Group (CPMG) operates in events services with a focus on executive level trade events across multiple verticals (retail, restaurant, hospitality, healthcare). This positions them as a potential partner for B2B event sponsorships, content collaboration, and attendee acquisition services targeting C-suite and senior decision-makers.

Technology stack CPMG utilizes a robust tech stack including Salesforce Marketing Cloud Account Engagement, Smartsheet, Adobe Creative Suite, SAP, Microsoft 365, Mimecast, CrowdStrike, and analytics tools like Piwik PRO Core. This indicates readiness for integrated marketing campaigns, data-driven outreach, and creative assets, suggesting sales opportunities around marketing automation, data enrichment, and security-compliant communications.

Revenue range With reported revenue between 10M and 25M and an acquisition history by Emerald Expositions, CPMG presents a mid-market profile that could benefit from scalable sponsorship packages, strategic partnerships, and co-branded event initiatives to accelerate growth and expand attendee networks.

Event breadth The diverse portfolio of event themes such as StorePoint, RestaurantPoint, HotelPoint, HealthPoint, and NextPoint indicates wide market reach across multiple industries. This creates cross-sell opportunities for related services, content sponsorships, and targeted lead generation campaigns to executives in each vertical.

Partner opportunities Historical acquisition activity and multi-vertical focus suggest openness to collaboration and enterprise-level partnerships. Potential sales angles include sponsorship deals, joint marketing programs, technology integrations, and data-driven attendee matchmaking services for sponsors seeking high-quality executive exposure.