Market Position Connell Insurance is a midsize, locally-owned P&C and employee benefits broker in southwest Missouri with a long history and rapid growth, now aligned with Higginbotham. Target prospects include mid-market companies in the region seeking local expertise, risk management, and agency stability through a national-backed partner.

Industry Focus Strong concentration in public entities, manufacturing, transportation, social services, construction and hospitality suggests sales opportunities with state/local agencies, contractors, logistics firms, schools and healthcare support organizations that require specialized risk and benefits programs.

Cross-Sell Potential As a combined property/casualty and employee benefits broker, Connell can cross-sell integrated risk management, health and benefits programs, workers’ compensation, and executive risk solutions to growing mid-market clients seeking unified coverage and streamlined administration.

Growth & Resources Recent leadership changes and the Higginbotham partnership imply expanded capabilities and access to broader markets, technology, and service resources. This can be leveraged to upsell larger packages, advisory services, and scalable solutions for regional firms expanding operations.

Digital & Local Reach Tech stack shows a focus on standard web and analytics tools, with local brand strength. Prospects can be engaged through localized marketing, data-driven risk assessments, and digital channels that emphasize responsiveness, community presence, and tailored risk solutions.