Growth & scale Private electrical wholesale distributor with 51-200 employees and revenue in the 100M-250M range, indicating solid mid-market footing and opportunities to expand equipment, facility solutions, and services to grow share with existing customers and cross-sell new offerings.

Acquisition history Recent and historical M&A activity in the Chicago area (Bright Electric assets acquired via Connexion) suggests a pattern of consolidation and potential opportunity to integrate and upsell to a broader customer base leveraging Connexion’s procurement and project services.

Tech leverage Active use of multiple cloud and analytics platforms (AWS, Microsoft Azure, Google Cloud, Google Ads, Matomo, Piwik PRO) and services like LiveChat and iCIMS indicates readiness for digital procurement enablement, e-commerce improvements, and data-driven sales targeting.

Market positioning Independent, quality-driven distributor focusing on optimal product selection, efficiency, profitability, and safety positions Connexion to target mid-market contractors, facilities managers, and industrial customers seeking reliable supply and value-added services.

Expansion potential Mid-sized private firm in wholesale electrical supplies presents cross-sell opportunities into project support, safety solutions, and facility optimization, with potential to scale through digital marketing, national supplier programs, and logistical enhancements.