Environmental containment focus Target oil and gas operators needing reliable secondary containment and environmental liners to protect drilling sites, workovers, frac, and production areas; emphasize quality workmanship and compliance to win reduction of spill risk.

Mid-market potential Position Consolidated Containment as a scalable solution for mid-sized E&P firms in the 11-50 employee range, with revenue in the high millions, offering tailored containment packages that fit their project scales and budget constraints.

Tech-enabled buying Leverage the company’s ecommerce and CRM stack (Shopify, Dynamics, HubSpot, Constant Contact) to run targeted digital campaigns, streamlined RFP responses, and post-sale support; highlight streamlined procurement and faster quote-to-order cycles.

Cross-sell opportunities Identify adjacent needs such as equipment handling, spill response gear, and additional site containment accessories to expand from liners to full containment solutions across drilling, workover, and production stages.

Competitive landscape Compare with larger players like Solmax and GSE Environmental to craft value propositions around agility, personalized service, and shorter lead times; emphasize quality materials and local support to win against bigger incumbents.