Consumer Connections, Inc. (CCI)

Market ResearchIllinois, United States11-50 Employees

Consumer Connections, Inc. (CCI) is a mid-sized full-service market research firm that serves both business-to-business and business-to-consumer clients with qualitative and quantitative studies conducted domestically and globally. Headquartered in Lincolnshire, Illinois, the company distinguishes itself through the craft of research - the design, interpretation, and reporting of findings - supported by senior-level experience from both client and vendor sides. CCI frames marketing research as a pursuit of understanding rather than a stand-alone project, with seasoned professionals engaged at every step to uncover meaningful insights and articulate them in a way that reflects a client's culture. 

Its engagements span a range of strategic and testing activities, including strategy and positioning development, in-market brand tracking, concept development and testing, and customer segmentation. The firm also handles moderation, brainstorming, attitude and usage studies, product development testing, advertising development and assessment, and shopper insights. With experience across sectors such as food and beverage, financial/banking, insurance, consumer packaged goods, personal care, household products, pharmaceuticals, technology, consumer durables, professional sports, restaurants, retail, and not-for-profit, CCI serves a diverse client base.

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