Consumer Connections, Inc. (CCI)

Market ResearchIllinois, United States11-50 Employees

CCI is a full-service market research company that specializes in strategic research for business-to-business and business-to-consumer clients seeking qualitative and quantitative research, both domestic and global. 

We believe the science of research—the tools and techniques—have become commoditized. 

Our difference is the art: the design, interpretation and reporting of results. We do this by drawing from our deep well of senior-level experience from both the client and vendor side. 

After all, marketing research is not a project. It’s a search for understanding.  

With seasoned professionals actively engaged in every step of your project, we are able to uncover deeper insights and understand what data is important, what is relevant and what to ignore. Then, we articulate these insights in a way that speaks to your unique company culture.

Our project types include: 
- strategy and positioning development
- in-market brand tracking
- new product platform identification and development
- moderation, facilitation and brainstorming
- attitude & usage studies
- concept development and testing
- product development and testing
- customer segmentation
- advertising development and assessment
- shopper insights

CCI's broad industry and category experience spans clients in: food & beverage, financial/banking, insurance, CPG & personal care, household products, pharmaceuticals, technology, consumer durables, professional sports, restaurants, retail, and not for profit.

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