Event Partnerships CTA's prominent trade show presence (CES, NextGen Broadcast) creates ongoing sales opportunities for sponsorships, exhibitor packages, and technology solutions targeted at attendees, exhibitors, and media partners.

Health Tech Standard The launch of an industry standard focused on women's health signals a demand for certification, interoperability and compliance services, presenting a sales path for digital health products, data standards tools, and advisory services to CTA and its members.

Leadership Transition A new president and CEO and continued executive leadership indicate potential strategic shifts; align outreach with emerging priorities in smart home, consumer tech standards, and industry advocacy.

Member Network With over 1300 member companies, CTA offers a ready-made prospect pool for B2B tech solutions, marketing services, and partner programs, plus opportunities to co-host content and events.

Startup Channel CTA’s Eureka Park and CES Pitch Competition highlight channels to engage early-stage startups; offer accelerator programs, sponsorships, pitch event software, and mentorship platforms to support the startup ecosystem and generate lead flow.