Growth & Reach Rapid growth in aerial equipment offerings and a customer base spanning contractors, property managers, industrial sites, and municipalities signals ongoing demand for rental and service support. This presents opportunities to upsell extended service contracts, fleet maintenance programs, and bundled rental packages to new and expanding client segments.

Fleet & Brands A diverse fleet featuring JLG, SkyJack, and Genie equipment provides a cross-sell opportunity to customers loyal to these brands, and to target competitors’ users with compatible rigs. Focus on value-added services such as parts supply, certified operator training, and responsive tech support to secure repeat business.

Service Enablement Specialization in sales, rentals, and servicing positions CSS as a one-stop solution for equipment lifecycle needs. Emphasize maintenance plans, on-site service capabilities, and quick-response repair to win maintenance-heavy accounts in construction, industrial plants, and wind farms.

SMB Focus Small to mid-sized workforce (2-10 employees) and regional presence in Des Moines present a target for scalable rental subscriptions, cost-conscious financing options, and training services tailored for smaller teams managing occasional peak workloads.

Industry Fit Customer mix includes convention centers, schools, film crews, and municipalities, indicating demand for compliant, rental-ready equipment and fast delivery. Leverage this to present standardized rental kits, safety certifications, and project-based timelines that appeal to public-sector and events-focused buyers.