Integrated brands Controlled Holdings operates six brands under one umbrella, presenting cross-sell opportunities across Jackson Systems, Custom Controls, Filter Fetch, iO HVAC Controls, Specified Controls, and the Trades eCommerce Experience.

Mid-market scale Revenue is in the 1 to 10 million range with a lean employee base, indicating a growing wholesale building materials player that may benefit from scalable tech, procurement optimization, and targeted growth initiatives.

Tech stack leverage Active use of Google Ads, Salesforce, WooCommerce, and Google Cloud suggests opportunities to upsell CRM-driven marketing automation, eCommerce optimization, and data analytics services to enhance lead generation and conversions.

Contractor focus Primary customers are contractors seeking efficiency and innovation, opening doors for solutions in integration of controls, procurement workflows, and value-added services that save time and reduce project friction.

Growth potential Six-brand platform with eCommerce exposure signals potential for expansion into adjacent product lines, enhanced customer experience tooling, and international or multi-channel distribution strategies to capture broader market demand.