Disaster Resilience Target their core focus on disaster recovery and business continuity planning to present comprehensive DRaaS, testing, and continuity office offerings as a unified, cost-effective solution that reduces risk and downtime.

Managed Services Fit Position managed services for production, testing, and DR infrastructure as a turnkey model that simplifies operations for small teams (2-10 employees) and scales with evolving recovery requirements.

Holistic DR Approach Leverage their emphasis on people-centric recovery by offering consulting and plan development paired with emergency management to differentiate from competitors that focus solely on technology.

Midmarket Targeting Align outreach around mid-sized IT services buyers seeking reliable, centralized, and recoverable environments, highlighting cost controls, flexible pricing terms, and rapid delivery.

Tech Partnerships Explore collaboration with their current tech stack and adjacent resellers or MSP ecosystems to amplify reach for production virtualization, unified communications, and performance testing services.