Market leadership Convert Group operates at the forefront of global Data Monetisation in Omnichannel Retail across 11 countries, signaling strong potential to upsell advanced analytics, data monetisation strategies, and retail media optimization services to large retailers and marketplaces.

Enterprise customer base Trusted by major retailers and brands (Ahold Delhaize, Skroutz, L'Oréal, P&G, Unilever, Coca-Cola, Nestlé, Samsung, HP, Beiersdorf and more) indicates ample opportunities for expanding into new logos within Grocery, Pharma, Beauty, Electronics, Fashion and PET sectors through partnerships and co-innovation programs.

Strategic data partnerships The emphasis on data as a monetisable asset and an AI powered SaaS platform positions sales opportunities around data collaboration, retail media budget optimization, and supplier / brand insights that can unlock incremental revenue streams for retailers and marketplaces.

Geographic expansion Operations across Europe and Africa with headquarters in Athens and London suggest cross-border selling angles, including regional deployments, localised data monetisation offerings, and partnerships with multi-market retailers seeking standardized analytics across 11 countries.

Growth and credibility Recognition as a top workplace and rapid growth rankings, along with a growing customer roster and notable product launches such as Skroutz Market Intelligence, point to a scalable sales narrative focused on enterprise credibility, customer success, and measurable ROI.