Insights

Growing Revenue Potential With a revenue range of 10 to 25 million dollars and recent funding of 10 million dollars, Cook it (now Fresh Prep) demonstrates strong financial stability and growth opportunities, making it an attractive prospect for partners seeking a scalable meal kit provider.

Innovative Technology Adoption The company's investment in AI-powered virtual nutrition advisors indicates a focus on personalized customer experiences, opening avenues for collaboration with tech firms and health-focused brands interested in innovative meal solutions.

Sustainability Partnerships Fresh Prep's collaborations with electric vehicle startups and food rescue organizations highlight a commitment to sustainability and social responsibility, providing opportunities to connect with brands aligned with eco-conscious and community-driven initiatives.

Market Positioning As a mid-sized player within the competitive meal kit industry and with strategic acquisitions like Pekoproduce, the company is positioned to expand its market share, presenting potential sales channels for logistics, ingredient suppliers, and technology solutions.

Expanding Customer Offerings Partnerships with local restaurants and community organizations demonstrate a flexible approach to product development and customer engagement, creating opportunities for cross-promotional campaigns and co-branded product initiatives.

Cook it Tech Stack

Cook it uses 8 technology products and services including Figma, git, Braze, and more. Explore Cook it's tech stack below.

  • Figma
    Design
  • git
    Development
  • Braze
    Marketing Automation
  • UNIX
    Operating Systems
  • X-XSS-Protection
    Security
  • HTTP/3
    Web & Portal Technology
  • Cloudflare Rocket Loader
    Web Accelerators
  • Twitter
    Widgets

Media & News

Cook it's Email Address Formats

Cook it uses at least 3 format(s):
Cook it Email FormatsExamplePercentage
First.Last@chefcookit.comJohn.Doe@chefcookit.com
95%
First@chefcookit.comJohn@chefcookit.com
5%
First.Last@freshprep.caJohn.Doe@freshprep.ca
80%
First@freshprep.caJohn@freshprep.ca
16%
First.Middle@freshprep.caJohn.Michael@freshprep.ca
2%
Last@freshprep.caDoe@freshprep.ca
2%

Frequently Asked Questions

What is Cook it's official website and social media links?

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Cook it's official website is freshprep.ca and has social profiles on LinkedInCrunchbase.

What is Cook it's NAICS code?

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Cook it's NAICS code is 722 - Food Services and Drinking Places.

How many employees does Cook it have currently?

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As of December 2025, Cook it has approximately 201 employees across 6 continents, including North AmericaAsiaEurope. Key team members include Founder: N. P.Plant Manager Quebec / Directeur D'usine Du Québec: R. A.Operations Manager: M. L.. Explore Cook it's employee directory with LeadIQ.

What industry does Cook it belong to?

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Cook it operates in the Food and Beverage Services industry.

What technology does Cook it use?

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Cook it's tech stack includes FigmagitBrazeUNIXX-XSS-ProtectionHTTP/3Cloudflare Rocket LoaderTwitter.

What is Cook it's email format?

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Cook it's email format typically follows the pattern of First.Last@chefcookit.com. Find more Cook it email formats with LeadIQ.

How much funding has Cook it raised to date?

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As of December 2025, Cook it has raised $10M in funding. The last funding round occurred on Oct 27, 2021 for $10M.

When was Cook it founded?

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Cook it was founded in 2014.

Cook it

Food and Beverage ServicesQuebec, Canada201-500 Employees

After 11 incredible years of culinary creativity, innovation, and meaningful connections, Cook it is now Fresh Prep 🇨🇦 Over the past year, we’ve been working closely behind the scenes to bring our two brands together. Today, we’re proud to begin this next chapter as one team, united under the Fresh Prep name. To our community and partners: thank you. Your support and trust have meant everything to us — and we’re so excited for what’s ahead. As part of this transition, this LinkedIn page will soon be closing. Moving forward, you can find all our updates, news and job opportunities on the Fresh Prep LinkedIn page. 👉 We’d love for you to follow us there and continue the journey together. Thank you for being part of our story.

Section iconCompany Overview

NAICS Code
722 - Food Services and Drinking Places
Founded
2014
Employees
201-500

Section iconFunding & Financials

  • $10M

    Cook it has raised a total of $10M of funding over 1 rounds. Their latest funding round was raised on Oct 27, 2021 in the amount of $10M.

  • $10M$25M

    Cook it's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M

    Cook it has raised a total of $10M of funding over 1 rounds. Their latest funding round was raised on Oct 27, 2021 in the amount of $10M.

  • $10M$25M

    Cook it's revenue is estimated to be in the range of $10M$25M

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